Project Overview
Transforming their functional PoC into a consumer ready experience and strategic rebrand of the company's visual identity.
Utilizing AI-driven discovery to find and create better molecules for faster cures in immune and inflammatory diseases, the DeepCure DiscoveryHub™ platform enables seamless sharing of data and molecular design between research team members. They had developed a functional proof of concept but recognized the user experience needed significant improvement before entering the consumer market.
Role
Product Design, Branding, Prototyping, Iconography
Industry
Biotech, Pharmaceutical
Year
2024 to 2025
Team
Thrasyvoulos (Thras) Karydis,
CTO and Co-Founder
What I Did
Working closely with the CTO and members of the development team, I assessed their current build and made suggestions to improve. This involved evaluating page content, consolidating layout types, and creating a more intuitive user flow that reduces development effort, introducing and organizing a side rail navigation system, custom iconography, and documenting light / dark mode color palettes. Once the PoC refresh was completed, we re-engaged to visually rebrand the company with a more modern logo, website, presentation design and templates for their team to use.
Results
A vastly improved experience from user reviews and feedback, helped establish a baseline for development efficiency and consistency, and created a modernized brand presence.
Light and dark themes for the DiscoveryHub™ platform
Rough wireframes were created to help understand user needs, discuss content requirements and how the data portrayed related to each other, and determine page flows.
Custom iconsets were created for both light and dark themes
DeepCure Company Logo Design
Brand refresh that better reflects the company mission and represents the company to their intended audience.
Company Website Launch
Complete responsive design.
Presentation Design
Working closely with their internal team to understand and visualize together was key to representing some very complex data points and illustrative relationships.
