Project Overview

DeepCure

DeepCure

Transforming a functional proof of concept into a consumer ready experience.

Utilizing AI-driven discovery to find and create better molecules for faster cures in immune and inflammatory diseases, the DeepCure DiscoveryHub™ platform enables seamless sharing of data and molecular design between research team members. They had developed a functional proof of concept but recognized the user experience needed significant improvement before entering the consumer market.

Role

Product Design, Prototyping, Iconography

Industry

Biotech

Year

2024

Team

Thrasyvoulos (Thras) Karydis,

CTO and Co-Founder

What I Did

Working closely with the CTO and members of the development team, I assessed their current build and made suggestions to improve. This involved evaluating page content, consolidating layout types, and creating a more intuitive user flow that reduces development effort, introducing and organizing a side rail navigation system, custom iconography, and documenting light / dark mode color palettes. Once the PoC refresh was completed, we re-engaged to visually rebrand the company with a more modern logo, website, presentation design and templates for their team to use.

Results

We created a vastly improved experience from user reviews and feedback, and helped establish a baseline for development efficiency and consistency.

Light and dark themes for the DiscoveryHub™ platform

Rough wireframes were created to help understand user needs, discuss content requirements and how the data portrayed related to each other, and determine page flows.

Custom iconsets were created for both light and dark themes

DeepCure Company Logo Design

Brand refresh that better reflects the company mission and represents the company to their intended audience.

Company Website Launch

Complete responsive design.

Presentation Design

These represented some very complex data points = being able to work closely with their internal team to understand and visualize together was key.

My Takeaway

This project got me out of my comfort zone and into a subject that I was completely unfamiliar with. Early and healthy conversations with the team at DeepCure helped me to understand their complex product and audience allowing us to identify their user needs and how we could help support them. Once the PoC was completed, we worked together to create their logo, website, and presentation support. It was very fulfilling to help establish this start up's brand and digital presence.

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