Connecting families and care teams with a single shared place to collect, organize, and understand health information.
ROLE
Principal Product Designer / Individual Contributor
SCOPE
Product Design, Prototyping, Website + Marketing Support
INDUSTRY AND TYPE
Healthcare, Startup
What is Primary Record?
Created for families to have one secure place to organize, collaborate and share family health information, Primary Record had built a functional proof of concept mobile app that did the base tasks of what they wanted but they knew the experience was not in a state that was ready for consumers to use. I worked with this small early stage startup to help bring their products to market. In addition to the mobile app, desktop experiences were created for both consumer and business admin usage.
What we needed to Achieve
Working closely with the founders, product folks and the development team, I assessed their current build and made suggestions to improve. Enhancements included a more intuitive navigation system, simplified flows, support messaging and improved labeling, iconography, and a design system that established a consistent visual look and feel. Along the way we were interviewing users that matched their target audience to help understand pain points and help guide roadmap decisions.
Results
The project successfully bridged the gap between a technical proof of concept and a market-ready product experience.
By introducing a more intuitive information architecture, consistent interaction patterns, and a scalable design system, we reduced complexity across the platform while creating a foundation for future growth.
Most importantly, early user validation confirmed that the product was solving a meaningful problem for families and caregivers who often struggle to keep critical health information organized and accessible. The positive response provided confidence in both the product direction and the long-term opportunity for the business.
Understanding user needs and organizing content in the way users will look for them.
Using AI to quickly search health records, history, medications, and basic health information.
See upcoming events and previous activity based on the profile you are viewing.
To accompany the mobile app, a desktop experience was created.
Quick wireframe interactive prototypes were created to vet interactions with product, development and user testing.
