Project Overview
Leading mobile design on their popular health tracking apps as they grew from 400k downloads to over 5 Million.
The popular LIFE Extend and the LIFE Fasting Tracker apps from LifeOmic helps users lose weight and live healthier lifestyles. I worked in-house at this startup supporting their mobile efforts after initial release as a design resource of one keeping a remote team of 20 - 25 front end and back end developers busy and moving efficiently as we improved the app and added new features.
Role
Product Design, Prototyping, Iconography
Industry
Health and Wellness
Years
2019 - 2023
Team
Doryan Algarra, VP of Design
Matt Ferguson, Product Director
+ many awesome FE and BE developers
What I Did
I worked very closely with Product and Technical Directors to help define requirements and understand resourcing availability. The base foundation of the apps were built before I joined the company and many of the previously existing experience decisions had been driven by tech constraints to get features out into the market. I reviewed their existing experience and worked with the team to make the existing app features more user friendly and led the charge on all new design features.
Results
The apps had seen some success before I started with around 400K downloads, and in the course of the 4 years I worked there the total downloads grew to over 5 million with a 4.8 app store rating 👍.
Data Visualization
Organizing health and fasting data to provide insights and track progress.
Building a Community
To provide support for users as they progressed through their health journey, we created a social platform where our users could communicate and support each other as well as a place for health professionals to provide guidance.
Watch and Widget Companion Apps
We created a simple companion app so users could track their on-going fasts at a glance.
Content Organization
As more types of content became available, search and filter tools were created to help users find what they wanted and help draw awareness to explore.
Analytics revealed a drop off point for new users when creating an account, specifically around password set up. Enhancements were made to help make the password requirements clear and this demo was created to help document interactions.
Demo created to help document animation for the widget on load.
Explorations for a design refresh with light and dark themes.
Simple wireframes created in whimsical to discuss and establish flows…
App store submission screens