Project Overview
Helping this startup define their product messaging to their target audience and evolve their brand.
A new era of data computing requires a new data center solution. Flexnode creates modular, highly configurable liquid cooled AI data centers purpose built for today’s and tomorrow’s demanding IT needs. Flexnode needed a new website to better position their company mission, product and value to their market audience in a way that complimented their brand vision.
Role
Product Design, Prototyping
Industry
IT Services and IT Consulting
Year
2024
Team
Max McNeil, Design Director
What I Did
Working alongside Flexnode's Design Director and internal team we crafted a unique, simple and on-brand experience that clearly communicates the company vision, how it works, and how their product differentiates from their competitors.
Results
An online presence that better positions Flexnode to their target audience and reflects their brand visual standards in a consistent and meaningful way.
Simple wireframes created and discussed to help define strategy, direction, and content.
Social Media Support
Promotional imagery for conference events, thought pieces, new hires, and product releases.
