Project Overview
Creating the AI-powered platform that streamlines how real estate professionals evaluate, source, and renovate properties.
What I Did
I teamed up with the CPO and AI savvy technical team to lead design efforts on this new product initiative to meet a 90-day launch window for a key partner evaluation. As the solo design resource, I was responsible for establishing a scalable design foundation, crafting the product’s core visual identity, and helping to define the 0 - 1 strategy.
Results
We leaned hard into a progress over perfection mindset and hit our launch deadline, allowing us to get the product into users' hands and immediately begin validating the experience through user testing. Initial feedback has been incredibly positive, and we’ve used those insights to improve the experience to better align with their unique business needs. We’ve built a solid foundation and are officially moving into the polish and vet phase as we scale up and introduce new features.
The intro dashboard gives contractors a high-level view of their assigned projects by market, complete with real-time status updates and essential project details.
Field users can snap photos of issues and instantly link them to tasks so contractors know exactly what to fix. This feature is the heart of the app, so we made it as intuitive and as flexible as possible to handle whatever comes up on-site —from documenting full kitchen renovations to identifying minor paint touch-ups or HVAC repairs.
We noticed field users struggling in tight spots—like crawl spaces or under sinks—trying to juggle an iPad in one hand and a tool in the other. To make it easier, we built a custom dual-camera UI (patent pending) that allows for more flexible one-handed documentation.
Users can easily find photos by filtering for specific locations on the property or by the contractor type that is assigned to the task. It keeps everything organized and easy to track.
Large images make it easy to spot every detail.
Field users can select products for a task from a pre-approved catalog managed by their admin.
Each task includes a notes section for seamless communication between admins, general contractors, and contractors, alongside automated system updates to keep everyone synced on progress.
We replaced static, printed Scopes of Work with a dynamic digital preview. Through our Scope Editor tool, contractors can now access real-time assignments, product specs, and project notes in one centralized, editable place. QR codes for each contractor are placed at each location giving contractors instant access to the most up-to-date project info.
