Project Overview
Turned a technical prototype into a polished consumer product and created a brand identity that’s both fun and memorable
NourishUs is an iOS app crafted by a small but passionate team dedicated to supporting menstrual health through personalized nutrition. By tracking each cycle phase (menstrual, follicular, ovulatory, or luteal) the app provides tailored recipes to meet your body's specific needs for each stage. I helped with the strategy, brand, UX and visual design for the app.
Role
Branding, Design, Prototyping, Iconography
Industry
Health and Wellness
Years
2025
Team
Monica Puerto, Founder
Scott McAlister, Lead Developer
What I Did
I worked very closely with the Founder and Development Lead on this small team and with a very tight budget to help understand users and how the app could help support their needs. Working together in collaborative sessions, we quickly mocked up a few prototypes for discuss and shop around for user feedback in small user groups. Once a direction was determined, I created design styles and documented basic interactions with animated demos. I also created the app logo.
Results
An easy to use and helpful app that is available for download in the app store August 2025 👍
Not pretty, but effective. Simple interactive wireframe prototypes were created to help establish the user flow, gain consensus on direction, and shop around to get user feedback.
Subtle micro-animations to help make interfaces more engaging and enjoyable; making a more memorable brand experience.
Light and dark modes giving users the option to customize their experience and cater to individual preferences.
