Turned a technical prototype into a polished consumer product and created a brand identity that’s both fun and memorable
ROLE
Principal Product Designer / Individual Contributor
SCOPE
Product Design, Prototyping, Branding
INDUSTRY AND TYPE
Health and Wellness, Startup
What is Nourish Us?
NourishUs is an iOS app crafted by a small but passionate team dedicated to supporting menstrual health through personalized nutrition. By tracking each cycle phase (menstrual, follicular, ovulatory, or luteal) the app provides tailored recipes to meet your body's specific needs for each stage. I helped with the strategy, brand, UX and visual design for the app.
What we needed to Achieve
I worked very closely with the Founder and Development Lead on this small team and with a very tight budget to help understand users and how the app could help support their needs. Working together in collaborative sessions, we quickly mocked up a few prototypes for discuss and shop around for user feedback in small user groups. Once a direction was determined, I created design styles and documented basic interactions with animated demos. I also created the app logo.
Results
An easy to use and helpful app that is available for download in the app store August 2025 👍
Subtle micro-animations to help make interfaces more engaging and enjoyable. Creating a clear, intuitive view of the user’s cycle was essential to unifying the product’s core value.
